Jovi He

B Bus (Acc), CA, Registered Tax Agent (RTA)

Managing Partner | Hua Ao Chartered Accountants

Jovi He is a specialist in high-level Business Services and Strategic Tax Advisory, recognized as a systems-oriented leader and SAP expert. He is renowned for architecting robust tax frameworks for large-scale enterprises and resolving complex month-end challenges.

By combining the technical rigor of a Chartered Accountant with a strong focus on technological efficiency, Jovi delivers significant commercial value across a diverse client portfolio. His expertise ensures that businesses not only meet compliance obligations but also achieve long-term operational and financial optimisation.

Jovi brings a high level of proficiency in complex compliance and structural advisory, supporting organizations in building resilient financial architectures. His work spans high-stakes tax environments where precision, scalability, and strategic foresight are critical.

Beyond traditional taxation, Jovi acts as a strategic liaison between clients and R&D Tax Incentive and Transfer Pricing (TP) specialists. In this role, he plays a key part in enabling innovation by ensuring that specialised tax benefits are effectively integrated into a company’s broader financial and technological ecosystem.